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Our View

The shared perspective directly from Jdeed Labs.
Jdeed [Arabic]

New [eng]

/njuː/ adjective


1. Produced, introduced, or discovered recently or now for the first time; not existing before. 


2. Jdeed resembles a redefinition and opposition of the old. A new stat of mind rising above expired constructs, one that universally unites. A pathway which powers your next steps to your unapologetic, revamped and truest self.

From London to Jordan
to You
Our pieces are designed in London, manufactured in Jordan with inspiration taken from Palestine and the Middle East. We are on a mission to recommunicate the essence of the Keffiyeh scarf and provide a fresh view of Palestine & Jordan, shining a positive light on a culture so rich with design, craft and beauty.


Our Pledge

Our long term goal is to move all production (fabric sourcing and garment construction) to local suppliers and manufacturers. We have taken a big step in acheiving this with our new collection, however there is still work to be done. With your help, we can achieve this goal and provide more employment opportunities for Palestinian refugees in Jordan. We’d like to thank you for your support and hope you will join us on this journey. 

Join the Journey